what exactly is

Permanent Makeup?

Permanent makeup is a cosmetic technique which employs tattoos as a means of producing designs that resemble makeup, such as eyelining and other permanent enhancing colors to the skin of the face, lips, and eyelids.



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Our Work

Why choose

Blade & Beauty Bar

Blade & Beauty Bar was established in 2020 by Ashley Gawthrop and is West Michigan’s premier five star Google rated brows and beauty studio. Ashley specializes in microshading, lip blushing, permanent eyeliner, and makeup artistry services, including onsite bridal makeup application. Ashley uses only the safest and most advanced artistry techniques to ensure the highest customer satisfaction.

Ashley only offers and specializes in Microshading for the brows, because it causes less trauma on the skin, is longer lasting than microblading, and is safe for all skin types. Microshading is also known as Ombre Brows or Powder Brows and is applied with a single needle and machine. Microshading only penetrates the top surface of the skin, implanting tiny pixels of pigment.  The Microshading method is much less invasive than Microblading, making the procedure less painful.

To ensure utmost satisfaction, Ashley uses a topical numbing cream to make her clients feel comfortable, usually experiencing little to no discomfort during the procedure. Ashley always includes a 4-12 week touch up appointment for all permanent makeup services. Ashley has over 15 years of experience in the beauty industry and continues to stay up to date on the latest trends.

Meet the Artist

Ashley Gawthrop

Ashley enjoys making people feel beautiful through her love of cosmetics and permanent makeup. Ashley uses the safest and most advanced techniques to ensure each of her client’s happiness, safety, and satisfaction…..

What Our Clients Say

Client Reviews


Everything about my visit with Ashley was great. She listened to my preferences and came up with the perfect mix of colors for the application. She is professional and very personable. I have recommended her to friends and they are as happy with their results of both lips and brows. Would give her 10 stars if I could.

Jerri Thomas

Outstanding experience! Such a great environment and so impressed with the attention to detail. Ashley deserves 10 stars!

Amy Newell

I’ve had microshading and eyelash enhancement with Ashley. She is amazing! Her attention to detail is spot on. She is confident and skilled in her area of expertise, enabling her to answer the many question I had during the process. I highly recommend Ashley for all permanent/semi permanent make up needs.

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Kathy Hinkle


Ashley did my brows, and I can’t say enough good things about my experience with her. She’s very professional and skilled, and immediately puts you at ease. The procedure was painless…I nearly fell asleep I was so relaxed! I’m very happy I chose Ashley to perform this service and I definitely recommend her!

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I’ll start with the most important thing- I had my eyebrows done by Ashley and she did an absolutely amazing job. I could not be happier with them! Aside from the beautiful final product, I was so impressed with her attention to detail- she made sure every angle was perfect, listened to which direction I wanted to go and asked thoughtful questions to make sure we arrived at the perfect brow. Any nerves I felt about making this brow commitment dissipated within minutes- she was friendly, fun, knowledgeable and patient. I can’t recommend her highly enough!

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Ashley did a fantastic job covering up my old microblading and bringing my eyebrows back to life! She is so kind and accommodating. SW Michigan is lucky to have a high level professional artist like her here.

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Leah Harrison


Ashley did an awesome job on my eyebrows. They look so amazing. I love them. Thank you !!!

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Jill West


She makes you feel so comfortable that It felt like I was hanging out with a good friend for the day! She outlined and shaped my brows until it was absolute perfection!

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Kasandra Mosier