Ashley Gawthrop

Ashley enjoys making people feel beautiful through her love of cosmetics and permanent makeup. Ashley uses the safest and most advanced techniques to ensure each of her client’s happiness, safety, and satisfaction.

Ashley’s passion for makeup and making people feel beautiful started at a young age. Ashley completed a licensed cosmetology program before finishing high school and her passion for makeup grew from there. Ashley then went on to begin a career in cosmetics by becoming a certified MAC cosmetics artist. Ashley’s career with MAC cosmetics began as an artist, then transitioned into a product specialist before becoming a part of the product research and development team.

Ashley ended her career with MAC cosmetics as a business manager, managing the business unit at Somerset Mall located in Troy, MI. While growing her career with MAC cosmetics, Ashley also continued to grow her love of cosmetics and skin care by beginning and completing a licensed esthetician program through Michigan College of Beauty located in Troy, MI. After completion of the esthetician program, Ashley transitioned her career from MAC cosmetics to Bobbi Brown cosmetics.

Ashley began her career with Bobbi Brown cosmetics as a certified artist and transitioned to a business manager for the business unit at Partridge Creek located in Clinton Township, MI. After a relocation to Louisville, KY Ashley has continued as a Bobbi Brown artist while attending and completing classes for permanent makeup certification. After completing her permanent makeup education, Ashley opened her own permanent makeup studio in Louisville, KY.

Blade & Beauty Bar was born! Ashley’s client base continued to grow as Blade & Beauty Bar flourished in Louisville. A family opportunity required that Ashley relocate to Kalamazoo, MI where Blade and Beauty Bar will find its new home. Ashley is extremely excited to continue her passion and love of makeup through Blade & Beauty Bar providing permanent makeup and makeup services in the Kalamazoo area.

When Ashley is not using her skills to make others feel beautiful, she enjoys spending time with her husband, two children, and her dogs. Please feel free to reach out to Ashley anytime with questions or concerns at

What Our Clients Say

Client Reviews


I’ll start with the most important thing- I had my eyebrows done by Ashley and she did an absolutely amazing job. I could not be happier with them! Aside from the beautiful final product, I was so impressed with her attention to detail- she made sure every angle was perfect, listened to which direction I wanted to go and asked thoughtful questions to make sure we arrived at the perfect brow. Any nerves I felt about making this brow commitment dissipated within minutes- she was friendly, fun, knowledgeable and patient. I can’t recommend her highly enough!

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Ashley did a fantastic job covering up my old microblading and bringing my eyebrows back to life! She is so kind and accommodating. SW Michigan is lucky to have a high level professional artist like her here.

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Leah Harrison


Ashley did my brows, and I can’t say enough good things about my experience with her. She’s very professional and skilled, and immediately puts you at ease. The procedure was painless…I nearly fell asleep I was so relaxed! I’m very happy I chose Ashley to perform this service and I definitely recommend her!

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Everything about my visit with Ashley was great. She listened to my preferences and came up with the perfect mix of colors for the application. She is professional and very personable. I have recommended her to friends and they are as happy with their results of both lips and brows. Would give her 10 stars if I could.

Jerri Thomas

Ashley did an awesome job on my eyebrows. They look so amazing. I love them. Thank you !!!

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Jill West


She makes you feel so comfortable that It felt like I was hanging out with a good friend for the day! She outlined and shaped my brows until it was absolute perfection!

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Kasandra Mosier


Outstanding experience! Such a great environment and so impressed with the attention to detail. Ashley deserves 10 stars!

Amy Newell

I’ve had microshading and eyelash enhancement with Ashley. She is amazing! Her attention to detail is spot on. She is confident and skilled in her area of expertise, enabling her to answer the many question I had during the process. I highly recommend Ashley for all permanent/semi permanent make up needs.

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Kathy Hinkle